The UNICEF Kid Power Band is a partnership between UNICEF, Star Wars, and Target, and offers kids the chance to “unlock” food for malnourished children through activity. The idea combines the need for physical activity engagement among children in developed countries and the need for food for children in developing countries. One might hope that funds to feed malnourished children would be provided regardless of corresponding activity levels if the funds are available, but this concept does provide motivation to individuals with the band…and teaches children about giving to others. For more information, see the UNICEF Kid Power site. There is also a 44 second video to promote the program and to encourage kids to get active!
